I don't think that section is really about highlighting small brands. It's almost all heritage focused -- brands like Alden, Barbour, Mackintosh, Drake's, Cordings, etc. I don't know if those brands necessarily have to show they've made it. I don't know why they enter into those partnerships, to be honest. Maybe they sell a lot of units, but J. Crew obviously brings them on board to look like they're a higher-quality retailer than they are.
9/13/16 at 10:11pm