I got to sample some scents from a new niche line that's being launched in June and I have to say, I was impressed. I smelled two roses, one in particular that I think will be very popular, and a lovely lavender that seems to be a modern take on Pour Un Homme. I don't think I can say more but if there's some press about the line I'll link to it.
You're thinking of Willie's Shoe Service and/or Don Ville, both run by Raul Ojeda. He did some pretty poor work for me, so caveat emptor. I've had good work done at Willie's too, but that was when Willie was still there. If you just need a resole, I'm sure he's fine. If you have actual damage to be repaired, I'd suggest Pasquale's on San Vicente.
I want to endorse these suggestions, but I'll note that I'm suggesting the edt for Jicky, which is a nice summer scent. Rach probably is endorsing the perfume or edp, which is quite a bit different. You can get the same effect by wearing the edt and then pissing your pants.
I lived in EPA my junior year at Stanford, in 1988-89. I think it still had one of the highest murder rates in the country then, and the stereo was stolen out of my car once (that's one of those crimes that used to be ubiquitous and has largely disappeared) but I never felt unsafe there.
I don't know if the business is worth $19B but the founders are impressive and so is the business.