Entirely true. I had a customer send me a really nice email that the jacket he bought was exactly like the photos. He did joke that it looked better on the mannequin naturally, the mannequin has the ideal body shape.The same concept is used in selling a house. Get the potential buyer to imagine their stuff inside. Sure, their stuff won't look as great in real life as it does in their head, but that's not really the point.
10/31/13 at 4:53am