The spreadsheet might have been an interesting experiment back in the days when there were fewer orders and mostly from forum users. As it is, it's dominated by people who haven't received jackets. You feel frustrated and powerless, and the spreadsheet offers some tiny recourse. Hell I've ordered and received 3 items since June 2013 and haven't bothered to fill them in. Why would the happy customers bother?
1/17/15 at 3:14pm